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Primary Research

Go from Curiosity to Clarity and Unveil New Perspectives.

Ithaca Research helps clients conduct primary research through tailored methodologies. We gather authentic data directly from the source, employing surveys, interviews, focus groups, and observations. Our commitment to confidentiality and research integrity delivers results with excellence.

How will Ithaca Research help you?

  • Customized Surveys – We will create tailored surveys aligned with your research objectives.
  • Insightful Focus Groups – Conduct engaging sessions with diverse participants, fostering open communication. 
  • In-depth One-on-One Interviews – Conduct 1:1 interviews with the targeted participants for candid feedback and nuanced insights.
  • Data Analysis and Reporting – Provide detailed reports with actionable recommendations.
  • Ethical and Confidential Approach –Adhere to strict data privacy rules and regulations, ensuring collected data’s integrity and security.
  • Actionable Insights for Decision-making – Drive informed decisions with our actionable insights.

We used Ithaca’s Services to conduct primary research in around 8 markets and the whole process was very smooth. Their team was highly professional and were able to complete the whole project within a very tight deadline. We were absolutely shocked by the high quality of the data as it was beyond our expectations. We will reach out to them for more projects in the future.

Shahab GauriDirector, Insights Opinion

The in-depth interviews conducted by Ithaca Research provided us with profound insights into our target audience. Their interviewers created a comfortable environment, resulting in candid feedback and uncovering hidden customer motivations. Will definitely recommend them for research related projects!

CamillaLead, Palm ERA Marketing

Ithaca Research helped us unlock crucial insights through their tailored surveys. The data quality was outstanding, and their actionable recommendations fueled our decision-making process.

SimonOwner, Wyvern Marketing

Jyoti was phenomenal to work with. It's a great feeling knowing you have someone whose competent and a self-starter on your team to execute important aspects of a project effectively and with little oversight. I consider Jyoti as part of my team now. I highly recommend her

JustinCEO, What works Studio

I hired Ithaca Research to take on the market research for a roofing company, and they did a phenomenal job. We expanded the scope to include the business plan and strategy, and the results were amazing. I've since worked with them on a number of other projects, and I can vouch for their tremendous work ethic and prodigious talent. I intend to continue working with them a great deal in the future, not only on market research and business plans, but on digital marketing and web development, as well. I cannot recommend them enough!

TonyOwner, AR roofing

Working with Jyoti has been a great experience. She has incredible experience, backed up with excellent skills. She promised a lot and delivered even more, plus she did it in less time than her initial estimate and was in close communication the whole way. I'm planning to continue working with her on this project, and have already hired her for another. If you get a chance to work with her, take it -- you'll be glad you did!

Julian AdairInvestor, Brookhollow Investements

Jyoti was able to deliver the work with quality, gathering data from reputable sources, analysing them thoroughly and documenting them nicely. She was able to break the work into smaller reasonable milestones and execute the research pretty much independently with little to no guidance. Her good communication skills helped me brainstorm and engage with her in a meaningful way. I would definitely hire her again and would recommend her based on the merits and skills she brought to the table.

Gaurav BangaEntrepreneur

Jyoti completed the project with such grace and patience. Even when the project ran over with many edits, most of them last minute, she handled it like a rockstar. If you want a job done well no one is recommended other than her. The attention to details, the amount of research and analyzing of data are great stretch points. A great attitude and skills to match.

Adwa TalalOwner, The Travelling Panther

I cannot recommend Ithaca Research's competitor analysis service enough. Their in-depth analysis of our competitors provided me with invaluable insights and a clear understanding of their strategies. With their guidance, I was able to make a concrete digital marketing plan and price my services in a more effective manner.

Sam HobbsEntrepreneur

Contact our Experts Today!

Choose Ithaca Research for the creation of tailored surveys, insightful focus groups, and conducting in-depth 1:1 interviews with your potential customers. Our team understands your needs and will provide actionable insights with a targeted approach. Reach out today and harness the power of primary research for a competitive advantage.

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